| Named audiences | Reason for centering | Reach mode | Verification |
|---|---|---|---|
| Low-income residents | Mandate | Targeted outreach within a universal process | Demographic data on participants |
| Specific ethnic or racial communities | Equity | Targeted outreach within a universal process | Demographic data on participants |
| Medicaid members | Mandate | Targeted outreach within a universal process, Dedicated channels | Self-report or surveys |
| Youth | Representation gap | Targeted outreach within a universal process, Dedicated channels | Demographic data on participants |
| Language-minority communities | Population proportion | Dedicated channels | Self-report or surveys |
| People excluded from electoral politics | Representation gap | Targeted outreach within a universal process | Self-report or surveys |
The funder's criteria named low-income and BIPOC residents and Medicaid members; the convener added youth (voting and delegate eligibility from age 13, voting set up in middle and high schools) and set eligibility so that registration, citizenship and incarceration history did not matter. Spanish ran through the process: bilingual flyers, interpretation at events and meetings, a bilingual coordinator, Spanish and English cohorts in the peer mental health course. Reach was measured through the state's surveys rather than a full count: 75 percent of Steering Committee members and delegates were BIPOC, 53 and 61 percent Hispanic or Latinx, 52 and 53 percent under $49,000 household income, 42 and 41 percent Medicaid members, 20 percent of delegates under 18, 11.1 percent with no permanent address. Among the 312 Central Providence voters who answered the post-vote survey, 22.7 percent of those eligible said they never, rarely or sometimes vote in local elections, 35.8 percent (both HEZs) were Medicaid members, and more than 200 voters were aged 13 to 17. The same survey shows a majority of responding Central Providence voters identifying as white (184 of 315) and not Hispanic (235 of 332), which is close to the area's 40.7 percent BIPOC share rather than above it; the committees, not the electorate, over-represented the priority groups.
Guest book
Notes left on Priority Audiences.
No notes yet. Be the first to leave one on this node.