| Named audiences | Reason for centering | Reach mode | Verification |
|---|---|---|---|
| Low-income residents | Equity | Centered design | Comparison to baseline |
| Specific neighborhoods or geographies of need | Equity | Centered design | Demographic data on participants |
| Women | Representation gap | — | Demographic data on participants |
| Youth | Representation gap | Dedicated channels | Demographic data on participants |
| People with disabilities | Representation gap | Dedicated channels | None |
The OP does not run outreach campaigns at named groups; it centres the poor periphery by design, through the need criterion and through assemblies held in the regions, and the surveys check who comes. Participants have lower income and schooling than the city (in 2005, 63 percent of participants lived on up to two minimum wages against 31 percent of the city; in 2009, 80 percent on up to four), more black and indigenous people than the city, and more women than men in the assemblies (47 percent in 1993, 61 percent in 2012), though women, the poorest and the least schooled thin out among delegates and councillors; Baiocchi found in 1998 that each year of participation raised the odds of speaking and of being elected, and married women were rarely elected. A recommended quota of 40 to 50 percent of each sex on councillor slates appears in the rules from 2003 to 2005. Youth are named as the missing audience in every evaluation (16 to 25 year olds were 15.8 percent of participants in 1995, 19 percent in 2005 and 12.8 percent in 2012, and 1.7 percent of councillors in 2005); a youth forum, a Cultura e Juventude theme and youth programmes in the rulebook are the dedicated channels, and the City's stated hope is the internet. The rulebook requires sign-language interpreters, braille and accessible venues, and bars meetings in venues that lack them, but no document reports how many disabled people take part. The groups the evaluators say are structurally missed are the extremely poor, for whom the bus fare and the lost workday are a barrier (the World Bank recommended reimbursing fares; councillors had demanded it since the 1990s and never got it), and the middle class, which the thematic plenaries were created in 1994 to attract and did not.
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